Spreading it after publishing

This step is optional. Publishing the post is the core; spreading it is the spot that comes after. blog-studio has a separate track for post-publish distribution, so you can run it apart from writing.

1) Call the marketing track

If writing is blog-orchestrator, distribution is marketing-director. Call it in natural language.

how should I spread the post I just published

Or “start marketing,” “plan the distribution for this post.” It’s the spot for running only the distribution of an already-published post without writing a new one, so you can call it days later, not just right after publishing.

2) The blog identity has to be filled in first

The marketing track looks at .claude/product-marketing-context.md first. If that document is a placeholder, the distribution strategy comes out as generalities. If you filled in the blog identity at /start in first-run, it uses that spot as is. If it’s still empty, call “fill in the blog identity first” first.

3) Where to spread it

marketing-director decides which channel to prioritize and delegates the per-channel copy to other roles.

• X threads and copywriting to content-lead
• Reddit and Hacker News posting strategy to community-marketing
• SEO aimed at LLM citations to seo-discovery-lead

It doesn’t grow the channel count without limit. A channel beyond the primary channels planted in your blog identity (ads, email sequences, and so on) gets a separate approval ask.

4) Why it states a hypothesis first

Before a distribution action, it states a hypothesis: “this tone should fit this channel, because of what.” Instead of scattering it everywhere, it sets in one line why this channel and watches the result. A blog has a small sample, so it doesn’t conclude “this channel is good/bad” from one or two reactions.

5) AI-SEO — getting Claude or ChatGPT to cite you

Where traditional SEO aims for a search-results rank, AI-SEO aims to get Claude, ChatGPT, or Perplexity to cite your post when they build an answer. It looks at three things.

• Whether the post looks like a trustworthy source on its topic
• Whether the form — a definition, steps, a comparison table — is good to cite
• Whether it’s a topic where recency affects answer selection

This isn’t a spot where results come in days. Citation data is read over the long run (three months or more), not concluded on a short stretch of change.

6) Ad safety

For a blog that runs ads, drop language that directly urges a purchase from the distribution copy. It’s a spot that clashes with ad policy, so the marketing track checks this in the distribution copy too.

Next

The spot for bringing base updates into your blog is in staying-up-to-date.